SEOnomics.com

What Price Privacy, Wonders Google

Trond Lyngbø — Mon, 06 May 2013 10:14:11 +0000

“Every man has his price… To win over people to something, it is only necessary to give it with a gloss of love of humanity, nobility, gentleness, self-sacrifice – and there is nothing you cannot get them to swallow.” – Friedrich Nietzsche. In the battle for dominance in the social space and victory in the [...]

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How Social Media Strengthens SEO – Without Replacing It

Trond Lyngbø — Thu, 07 Feb 2013 00:05:22 +0000

Social media and the real-time Web have transformed the way Google serves up results to search queries. In fact, things have reached a point where some even question if SEO has been displaced by social media. But that hasn’t happened, and I don’t believe it ever will. Traditional SEO still rules. What has changed, however, [...]

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Why Should Journalists Pay Attention To Google Author Rank?

Trond Lyngbø — Wed, 06 Feb 2013 23:50:26 +0000

To ensure that search results provided content of value to its users, Google has been trying to find a way to rate and rank content providers. After a few failed experiments, they have arrived at a functional solution through Google+ and Google Authorship. The result is the evolution of Google Author Rank. Author Rank means [...]

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How Web Analytics Help Your Business Grow

Trond Lyngbø — Sun, 03 Feb 2013 01:54:32 +0000

The question for any online business to address is not if you need Web analytics – but how can you afford not to have this as part of your core profit building toolset. Web analytics tools like Google Analytics are completely free to use. Implementing a Web analytics package on your site is like getting [...]

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Understanding Google Authorship

Trond Lyngbø — Fri, 01 Feb 2013 23:48:12 +0000

In an ongoing battle to clean up the mess that’s destroying its search quality, Google is turning to exciting new strategies, like assigning ‘Author Rank‘ and reliably linking up content to the person creating it – through ‘Google Authorship‘. What Forced Google’s Hand? The older method of ranking content based on its popularity was fast [...]

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How SoLoMo Will Impact Your Business – Starting Today

Trond Lyngbø — Fri, 25 Jan 2013 17:08:25 +0000

In the early days of the World Wide Web, businesses wondered if it was worth the expense and hassle of building a website. Twenty years later, it is no longer enough to have only a website. You need a social media presence. You need a local online presence. You need to be accessible on mobile [...]

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Best Practices For Mobile SEO

Trond Lyngbø — Fri, 25 Jan 2013 15:47:48 +0000

With nearly a third of all searches coming from mobile devices, it’s time every serious online business thinks about optimizing their website for smart phones and tablets. This list of guidelines is designed to help business owners, SEO consultants and mobile website designers build a search optimized mobile website. Unique Elements of Mobile Websites There [...]

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Why Google Author Rank Matters To PR Professionals

Trond Lyngbø — Thu, 24 Jan 2013 23:37:15 +0000

As a PR professional, you might have focused on creating online buzz for your clients, building back links to their web content, and driving their websites to the top of search engines. But those halcyon days of yore are fast coming to an end. In the brave new world of SEO and Google Author Rank, [...]

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The Growing Importance of Content Marketing In SEO

Trond Lyngbø — Thu, 24 Jan 2013 23:28:18 +0000

Google will continue making moves that penalize spammers and manipulative search marketers who desperately try to game their algorithm, rewarding only the people who provide useful and valuable content. The emphasis on content marketing among SEO specialists mirrors this shift. It’s no secret that brands are struggling to catch the attention of their consumers and [...]

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What is Google’s “Search, Plus Your World” & How Will It Change Search Marketing

Trond Lyngbø — Sun, 20 Jan 2013 23:38:24 +0000

In its most radical transformation ever, Google search now finds both content shared privately with you, and general content from the public Web, and mixes them up in a single set of listings which the company calls “access to YOUR Web”. Welcome to “Search, Plus Your World” (SPYW). It’s better than regular search, with photos, [...]

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